When you’re going to do mobile marketing, you must make sure that you learn a few things before you get started. There are things that could sink a campaign if it’s not executed correctly. This is what the article you’re about to read is going to teach you, so read on.
One thing that a lot of beginning mobile marketers do is forget to talk about their website or at least provide a link to it. If someone gets a great text message about what a product can do for them but they don’t know where to go, what do they do? A lot of people will be afraid to click any link in their email, however, due to the fact that a lot of text messages out there have links to things that people can’t go to on their phones. This is why you should always tell them what your site is called so they can search for it and visit it later.
It’s always a good idea to have a mobile version of a website. These days, a lot of people are able to get online with their phones. A person that sees that they can access a mobile version of your site will have an easier time doing so. Make sure that they know you have a mobile version available on your main site, and in any communications you send out.
On your mobile website and in your marketing messages, you must keep your content size to a minimum. Especially with texting, there are a limited number of characters that peoples’ phones are able to handle. People generally are also on data plans, so if the message is loaded with images it could make them mad because you’re wasting what they paid for. If you must show images, keep them small and let the user decide if they want to click on it to see a larger version.
When you’re sending out mobile messages, you must be sure that you have permission first. This may be in the form of someone texting a certain word to a number, or from your main website. The other thing you must remember is to have an option to opt out. In your messages, you need to let them know exactly what to do to get off your marketing list. If you do not honor this, you may get in a little bit of trouble with the phone companies eventually.
People do not like to receive messages that contain language that they see in spam messages. Things like repeating phrases, or just the fact that they keep getting the same messages over and over, can really make a person frustrated. When people start to get frustrated with you, they may start spreading the word about how you treated. Since word of mouth is one of the best ways to get potential customers to tell others about you, don’t spam people at all.
If you just follow the advice you were given here, you will have great success when you’re doing mobile marketing. Create your campaign using the above tips, and you will notice an increase in sales. Give it some time and patience, and it will work out great for you.