Utilizing Social Media: How to Allocate Your Time


Recent research has indicated that most small businesses spend just over an hour a day using social media, more than ever before. This trend shows that owners are beginning to discover that social media marketing is an effective tool in getting the word out about their business. If you want to start using sites like Facebook and Twitter, you may be wondering how to begin; time is limited, and it is important to utilize these sites in the best way possible to see the most returns. The following article will outline the most productive ways to spend time on social media sites.

One of your main priorities should be attending to visitor comments, especially if they pose a question. One of the things that smaller businesses have to offer is customer service; larger businesses sometimes don’t have the time to answer comments on Facebook and many simply don’t want to. Most small business owners don’t understand the importance of this simple step, either. If you don’t have any questions or comments to answer initially, spend some time posing a few of your own and interacting with people. Eventually, others will begin posting as well.

Think about what you need from social media. Make sure you come up with a specific goal; simply saying that you want customers to feel closer to your brand just doesn’t cut it. You need your goal to be measurable as well, so that you know that what you are doing is working. For example, you may decide that you want to increase the number of people on your email list by ten each month. This is a solid goal because it is specific, and you will easily be able to tell if you have met it or not. If you reach your goal, simply continue what you are doing with social media because you are on the right track. If not, reevaluate your strategies and perhaps take a look at what your competition is doing on their sites to see how you can improve.

Don’t just think of social media as simply a marketing venue. While you obviously want to let others know who you are, the average person on Facebook or Twitter doesn’t want to see marketing messages pushed at them constantly. This means that you have to create a balance in your posts; about half of the time, mention your products, your services and what you are doing. The other half of the time, share things of interest to your target market. Maybe you stumbled across an interesting blog or a funny picture that pertains to your business. Post it for others to see. This will generate interest in your page and encourage others to post. In the end, this simply improves your reputation.

Social media is an important tool in the success of any small business owner. If you are having trouble figuring out how to allocate your time while you are on sites like Facebook, use the information from the article above. Before you know it, you will be an expert!

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