Social media can be a valuable addition to any online marketing campaign. If you are not already using social media to reach out to your audience, you should read this article.
The main advantage of social media is that you could reach out to millions of users at no cost. However, you should take the time to do some research on your target audience, find out which sites they use the most and what kind of content they share. Your social media marketing campaign will be a lot more efficient if it is adapted to your audience. If you are not sure which sites your customers use, have them answer to surveys. You should know certain subcultures or age groups use a specific network, but if you have a diverse audience, you should use Facebook and Twitter.
Once you have decided which sites you want to use, you should take the time to familiarize yourself with their different features. Look for original ways to use the different features of the networks you joined to promote your products and interact with your audience. All sites allow you to share updates, pictures and links, but some sites offer additional features, such as polls, message boards, chat rooms or the possibility to tag users in your updates. Stay up to date with new trends. New sites are created regularly and popular sites always look for ways to add new features. Explore new sites and features, and find ways to use them to promote your products before your competitors do.
What are your competitors doing on social networks? Find out more about your competitors’ social media marketing campaigns by subscribing to these campaigns. You need to put together a list of sites they are using and pay attention to the kind of content they are sharing and the format they are using. The number of subscribers they have is a good indication of how successful their campaigns are, but keep in mind that a high number of subscribers does not mean a thing if you are not able to convince these people to purchase products.
Keep in mind that everything you share on social networks will influence how people see your brand. You should always proofread your content, check your sources and avoid anything that could offend some of your subscribers. Do not share your personal opinion on things that are not directly related to your industry. When interacting with subscribers, be polite, professional and helpful. If you get some negative comments, do not hesitate to delete them instead of engaging in a public argument. You should also keep in mind that the messages you exchange in private can be made public by the recipient if they want to ruin your reputation.
Use these social media marketing tips to develop your own campaign, but make sure your techniques are adapted to your target audience and to your products. Be patient; you will not become an influential user overnight, but your hard work will eventually pay off.