Are you thinking about launching a mobile marketing campaign for your business? You should read this article for some useful mobile marketing tips before you start working on your campaign.
Keep in mind that text alerts are the only way to reach out to your entire customer base. Other strategies such as mobile sites or apps will exclude a part of your customer base since they might not own Smartphones or iPhones. Do some research to find out more about your customers and the mobile phones they use. If you find your customers are likely to own the latest technological devices, do not hesitate to base most of your campaign on your mobile site or on apps.
Do not let mobile sites or apps intimidate you. Creating a mobile or an app from scratch is a lot of work but there are many tools you can use to create quality sites or apps. Compare different mobile site building tools and choose one you are comfortable using. If you want to create an app, you will have to familiarize yourself with app-building tool. The simplest tools allow you to create very basic apps. If you want to create a more complex app such as a game, you will have to spend more time on learning how to use an app-building tool.
Mobile marketing works best if you can get your audience engaged. Your text alerts and the updates on your mobile site should encourage your customers to take action. You could for instance ask them to answer to the text they received to get a coupon code or place a subscription form for a contest on your mobile site. If your customers are likely to own Smartphones, use QR codes in your printed promotional material so customers can become involved by scanning these codes to get more information.
You should look for ways to connect your mobile marketing campaign to your presence on social media since a lot of mobile users have access to social networks on their phones. You could for instance share links to your mobile website on social networks or post an update about your latest app along with a link to download it. Place links to your profiles on your mobile website and invite mobile users to connect with you on social networks by offering some kind of incentive such as a discount.
Monitor the success of your mobile marketing campaign to make sure you are going in the right direction. You should use professional mobile marketing software to send your text alerts and have access to statistics on how many recipients read your messages and followed the links you share. Place a visitor counter on your mobile site and on the page where people can download your apps. Go over your results at least once a month and focus on the strategies that seem to work best.
Are you ready to start working on your mobile marketing campaign? Make sure you use methods adapted to your audience and keep track of your results.