In this day and age, you would be hard-pressed to find someone that does not own a mobile phone. Everyone from grammar school children to grandmas have them. Business owners have always sought new channels for marketing their products and services to people, so why not consider mobile marketing? If this is an idea that intrigues you, read on for a few helpful tips that will have you on the top of your game in no time.
Promotion is the best friend of anyone that is trying to market a business. While it is obvious that you must promote your products, were you aware that you should promote your mobile media campaign as well? How can someone sign up to receive mobile marketing materials if they do not know they are being offered? Even though this does not have to be a huge part of your marketing agenda, make sure that it is included.
You have to create marketing materials that are simple, but full of all the necessary information. People do not like the idea of reading very long messages that go on and on. If you can create messages that are fairly short but contain all of the pertinent facts, people will not mind continued communication from you. Those who read your messages and get bored are the ones that will unsubscribe, so it is your job to make sure no one gets bored.
Offer exclusive deals and discounts that are only available via mobile. This is a great idea because people like the concept of getting things that are not available to everyone. Make sure that the deal is really worthwhile since that will give people the motivation to convince their friends to sign up as well.
Using the caps lock key is the same as you yelling at the people you are trying to engage. This is a huge no-no that could cause quite a bit of damage. While some people may not see this as yelling, others will and may take offense to it. The only time you should be using the caps lock is when you are sending your users a call to action. In this case, it is perfectly acceptable to yell to get your point across.
Do not send messages to people at odd hours. This is one piece of advice that cannot be stressed enough. Many people send out marketing materials with no regard for the time. Just because you are awake at two o’clock in the morning, it does not mean that the rest of the world is. While there is no particular time that will please 100 percent of the people receiving it, try finding a time that would be okay with the majority of your audience.
Mobile marketing is a fairly new concept, but many business owners are using it every day. Do not allow your business to fall behind in the times. Use all of the tips here to help you create a marketing plan that will keep you at the head of the pack.