Now that billions of people use social media every single day, business owners would be foolish not to take advantage of this incredible opportunity to connect with consumers. Creating a social media profile for your company can mean increased traffic to your store and site, stronger relationships with your customers and a serious boost in sales. Use these guidelines to get started creating a social media presence.
First, it is important to understand that all social media platforms are not created equally. While most sites, including Facebook and Twitter, appeal to all types of online users, some are more popular than others. For example, networking site LinkedIn attracts professionally minded adults, whereas Pinterest is popular among females from 16 to 45 years old. Assess your target market to determine which platform is worth your time. It is easy to spend a lot of time working on a single profile, which is a waste of your time if none of your target audience will ever see it.
If you have not yet started building your company’s social media profile, check your competitors’ pages for inspiration. Spend an hour or so identifying the types of posts and updates that seem to generate the most interest among the target market. What works? What problems are your rivals encountering? Think of it as reconnaissance. The more you can learn from them, the more money and time you can save by avoiding their mistakes and picking up their slack.
You can drive traffic to your website by posting links to it from your social media profile. For example, you could post a link to a new product or blog post directly from your news feed. You should also provide links from your website and blog to each of your social medial profiles; you can do so by placing an icon or text link on each page of your website. Many companies also provide the option to follow or share content on social media — often on every single blog post. This encourages people to bookmark and share your content with their friends and networks. These links should also be included in your emails.
Finally, a word of warning: Do not create a social media profile for your company unless you are able to moderate and monitor activity at least once or twice weekly. Someone must be able to respond to both positive and negative feedback from customers in a timely and professional manner. It is also important that you remove any posts or images that contain explicit, abusive or otherwise potentially offensive content. Failure to do so makes you appear unprofessional and can lead to a loss of goodwill from your customers.
A strong, engaging presence on the right social media sites can make all the difference in the world. Before your company can reap the benefits of Facebook, Twitter and other sites, you must create a social media strategy. The tips from this article are an excellent starting point for you as you move forward. Start by assessing your competitors, then look for opportunities to serve your target market more effectively.