As mobile carriers begin offering more and more smart phones, the way mobile marketers carry out their business must also change. Although there are similarities in mobile marketing for basic mobile phones and smart phones, there are also differences. The following article will teach you how to best use mobile marketing for today’s smart phone users.
Although smart phones can display a wealth of information that basic mobile phones cannot, they are still limited. Smart phones have limited storage capabilities and limited random access memory when compared to today’s computers. Therefore, your file sizes should be small and should not require much memory to display. If your file sizes are large, smart phone users will generally close out the message to keep their phone from freezing up.
When sending out a message to your smart phone users you need to think as if you are sending it to basic phone users. Make your text powerful and concise. Your text should allow your subscribers to quickly skim your message and understand what you are trying to say. To help your subscribers quickly load your message limit the use of images. Instead, use interesting text colors and fonts along with a precise message.
Many people only think of SMS messages when they think of mobile marketing. However, there are other ways to get your message out to the masses. One of the best ways to ensure your message is viewed by smart phone users is to design and develop a mobile ad campaign. These campaigns will include several different advertisements which will include SMS messages, mobile ads and contests.
Most of today’s smart phone users also subscribe to several social media networks. There are many ways that you can use social media to your advantage. For example, you could host a contest where each subscriber gains an entry by sharing your content with another person, by liking your content or by simply posting your content to their page. Using this technique will not only help you get your message out to the masses, but it may also increase your fan base on your social media page.
There are many tools currently available to help you measure the success of your mobile marketing campaign, but none work as good as your ledger book. To help you track the trends of your sales, it is important to write down when each campaign began and ended. This will help you determine which advertising campaigns actually resulted in sales and which ad campaigns did not result in sales.
As this article has shown, with the advancements in technology your mobile marketing campaigns must advance too. Use the above tips and techniques to learn how mobile marketing has changed and how your company can use those changes to its advantage. Studies have shown that utilizing several different mobile advertising methods including mobile ads, SMS messages and social media networking result in increased sales and online presence for a variety of businesses. Begin using mobile networking to increase your profits today!