Sure you know a little about mobile marketing, but you want to know more. It’s a very intriguing field, as the capabilities of mobile devices keeps increasing. You are able to do more and more each day by communicating with customers on a device they take with them everywhere. Keep reading to find out more about this amazing opportunity and to get a better explanation of mobile marketing.
While the mobile devices of today are capable of doing so much more, you still need to be aware that you don’t want to leave out the rest of the world. Not everyone has the latest smartphone, and you need to take that into consideration. Have both an SMS and MMS campaign in order to cater to all of your targeted customers. They can choose which campaign they would like to participate in, and you won’t have anything to worry about.
When sending SMS messages, you need to make sure you don’t make them too long. This will not be interesting to the recipients if you make your messages longer, and they will just be deleted. The purpose of the message is to get information across to the reader. If you send messages that are too long, you will go from wanting to send more to getting none across at all. Instead, provide something that grabs their attention.
MMS messaging makes it easier to grab the attention of the customer. You can use an image or a cool video to do this. While this is the case, you also have to watch message and file size here as well. If you send a video that takes awhile to download, no one is going to wait. This is the marketing of convenience, which means things are supposed to go quickly. You should say what you need to say and then provide them with what you want them to do or a call to action.
Always make sure that your customers know how to opt out of your campaign and that they know that their privacy is being protected. You don’t want them to think you’re sharing their information or trying to spam them. You want them to feel safe and respected. You also don’t want them getting messages from you when they’re trying to sleep. You can put in a best time to get messages feature if you would like. However, the best rule of thumb is to make sure that you don’t send messages in the morning or late at night.
Make sure you understand your targeted customer base on a better level before pursuing mobile marketing. The reason for this is this is a much more personal form of communication. You need to know what they want, and it would be a good idea to include social media in your plan as well. You can hold polls and ask for customer feedback in order to find out what your customers want.
Use the mobile marketing tips that have been described to give your business that extra push. You will be surprised at the results and how far a mobile marketing plan can take your business.